BECOME SO GOOD THEY CAN'T IGNORE YOU
...FROM A-Z
" I’m not a founder, I’m a psychologist — and yet it felt like so many of these chapters were written directly for me. The mindset work applies far beyond business. And the bonus chapter is exceptional."
Erica Gobolosi - Psychologist
RENE DARMOS
is a builder, strategist, CEO at Moonhill Capital and recovering overthinker.
He’s helped scale startups, invest capital, and launch products, mostly without permission, funding, or a roadmap.
After years inside ecosystems that looked good from the outside but felt empty inside, he wrote The Founder Alphabet - a book for burned-out creatives, stuck employees, bootstrapped solo makers, and ambitious dreamers without a language for what they’re building.
He believes execution beats credentials, ownership beats optics, and you don’t need venture capital to do something that matters.
No fluff. No hype. Just the truth shipped fast, shared publicly, and refined in the real world.
" As an investor, I’ve seen many founders crash after early momentum. This book describes why they crash and how to avoid it. Must read."
Ethan Grant - Venture Partner
The Founder Alphabet is not another startup playbook. It’s a sharp, honest, and unconventional guide to the emotional, mental, and strategic journey of building something from nothing.
Structured from A to Z, each letter unlocks a key concept — from Audience, Ask, and Alone to Zest, Zero to One, and Why. You’ll get battle-tested wisdom on everything from cash flow and conviction to burnout, leverage, decision-making, and time.
Written by a founder and investor who’s launched, failed, exited, and backed over 100 startups, this book isn’t theory. It’s lived experience — packaged for clarity, action, and self-reflection.
Whether you’re a bootstrapped solo maker, a burned-out creative, a stuck employee with a secret ambition, or a founder deep in the trenches — The Founder Alphabet will meet you where you are, challenge how you think, and remind you why you started.
INDEX
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AI
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Audience
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Ask
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Attitude
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Alone = Ambitious
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Action
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Accountability
" The A–Z structure is brilliant. You don’t need to start on page one, you can open it anywhere, find the exact idea you need, and it still hits. It’s the first book in a long time that actually respects how busy people read."
Clara Stein - UX Designer
" I haven’t finished a book in years when Rene asked me to review his book. I picked it up thinking I’d read a few pages to be polite. I ended up reading half the book in one sitting. It’s so easy to digest that every line pulls you into the next."
Michal Duzek - Serial Entrepreneur
